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[Opinion] The Amazon app - Why does this thing even exist?

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These kinds of articles require disclaimers, so continuing this trend, I totally respect and admire Amazon as a company [and all its services ;)]. I even have an Echo Dot! (3rd Gen) and regularly order stuff through Amazon.in. It is just that I really, really cannot ignore that fact (refer the title) and I wish people become aware about it!
Let me start with screenshots...

Just in case y'all are wondering...the first 2 screenshots are of the app while the next 2 are of the mobile website.
Apart from the gradient, I can't see any difference really there. Getting the point? Amazon has, in my opinion, technically done no value-add as such by creating this app in the first place (apart from whopping app install numbers)
As per App Store (Left), As per Google Play (Right) Btw...this app just has an average rating of  just 3.2/5 on the App store!
I mean seriously, at-least here in India, in the app I can only see 2 visible additional changes in the app over their web…